—— EVENT RESERVED FOR WOBI MEMBERS
WOBI Members Event —
Wellbeing & Performance
Limited availability
October 8, 2026
BNP Paribas, Milan
AGENDA
BNP Paribas
Milan
Limited availability
Event overview
Wellbeing is no longer just a benefit: it is a strategic lever that impacts performance, retention, employer branding, AI adoption, and cost management. Leading organizations understand that it’s not about isolated initiatives, but about integrated systems, data, and informed decision-making.
WOBI and WellMakers by BNP Paribas invite you to a new WOBI Members Event, where leaders and organizations will gather in Milan, at the prestigious Palazzo Diamante of BNP Paribas, to explore the future of corporate wellbeing. A unique opportunity to learn, share experiences, and discover how digital platforms and artificial intelligence can personalize wellbeing, anticipate real needs, and generate tangible value.
A private moment to pause, listen, connect, and build new wellbeing strategies for the organizations of today and tomorrow.

Stefano Colasanti
WellMakers by BNP Paribas
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Maria Luisa Sartore
Bayer
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Alessandro Camilleri
Gruppo Hera
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Anna Benini
LianeCare
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Matteo Musa
Wellhub
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Laura Baruffaldi
SDA Bocconi
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Register Now
Speaker
Stefano Colasanti
Leader of WellMakers by BNP Paribas and expert in financial wellbeing and employee engagement
Before joining BNP Paribas, he held management positions at Banca Fideuram, Sanpaolo Asset Management, BancoPosta, and BNL, where he led functions spanning investment products, affluent customer strategy, HR, employer branding, and organizational development. Drawing on this multidisciplinary experience, he supports organizations in creating wellbeing initiatives that strengthen employee engagement and long-term business performance.
Speaker
Anna Benini
HR transformation expert and Founder & CEO of LianeCare
Anna Benini is the Founder & CEO of LianeCare, a welfare and flexible benefits platform focused on caring services. An organizational psychologist with a Global Executive MBA from SDA Bocconi, she has completed executive programs in Strategic Human Resources at Cornell University and Change Management at MIT.
She has built an international career in HR leadership at multinational companies including Mercer, L’Oréal, and Allergan, developing expertise in organizational transformation, M&A, talent management, and business strategy. Today, she advises organizations and investment funds across Europe as a Fractional Executive HR while helping companies place wellbeing, innovation, and people at the center of sustainable business transformation.
Speaker
Matteo Musa
Entrepreneur and corporate wellbeing leader, Head of Italy at Wellhub
Matteo Musa is Head of Italy for Wellhub, the global leader in corporate wellbeing, following the merger between Fitprime and Wellhub. Previously, he co-founded Fitprime and served as CEO, leading the company from 2016 to become one of Italy’s leading corporate wellbeing platforms.
With an academic background in Motor Sciences, Sports Science, and Human Nutrition, Matteo combines scientific expertise with entrepreneurial leadership. He helps organizations transform employee wellbeing into a strategic business asset, demonstrating how health, engagement, and performance are deeply interconnected.
Speaker
Alessandro Camilleri
Group Human Resources and Organization Director at Hera and expert in people strategy
Alessandro Camilleri is Group Human Resources and Organization Director at Hera, where he leads the company’s people, organization, and talent strategy. He brings more than two decades of international experience across HR, organizational development, and business transformation.
After starting his career at Martini & Rossi, he joined the Fiat Group, where he participated in an international leadership development program, holding roles at CNH headquarters in Chicago and Iveco France in Paris. Since joining Gruppo Hera in 2008, he has held leadership positions across the HR function, playing a key role in shaping the company’s people strategy and organizational evolution.
Moderator
Laura Baruffaldi
Leadership expert and Associate Professor of Practice at SDA Bocconi
Laura Baruffaldi is Associate Professor of Practice in Leadership, Organization & Human Resources at SDA Bocconi School of Management and Adjunct Professor at Bocconi University. Since joining SDA Bocconi in 2018, she has taught executives and organizations on leadership, self-leadership, stress management, communication, and managing multigenerational workplaces.
Her research and executive education focus on developing leaders who can navigate innovation and change, strengthen work-life integration, and foster collaboration across generations. She is the author of Leading Millennials: Conoscere le nuove generazioni per costruire collaborazioni di successo in azienda and regularly contributes to research and publications on leadership and organizational behavior.
Speaker
Maria Luisa Sartore
HR Lead Italy & HR Business Partner Pharmaceuticals at Bayer Italia, and expert in organizational transformation and people development
Maria Luisa Sartore is HR Lead Italy & HR Business Partner Pharmaceuticals at Bayer Italia, where she leads HR strategies for the Italian organization and supports the Pharmaceuticals business. She holds a degree in Education and has over 20 years of experience in Human Resources within complex multinational environments, having held positions of increasing responsibility up to leading the HR function in Italy.
Throughout her career, she has developed extensive expertise in organizational development, talent management, industrial relations, cultural transformation and change management, supporting major business transformation processes at both national and international level. As a certified Executive Coach, she works with managers and teams on leadership and development journeys, promoting inclusive organizational models focused on people’s wellbeing.
She is also actively involved in leading HR and industrial relations organizations in Italy, contributing to the evolution of the HR function and to the development of human potential as a key driver of sustainable organizational success.




